The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.
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GUCCI
- Joined up with Balenciaga in Aria collection
- Launched #GucciBeloved campaign with James Corden
- Introduced new Gucci Décor homeware line
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DIOR
- Showed Cruise 2022 collection in Athens
- Unveiled menswear collection with Sacai
- Transgender personality Jin Xing featured in fragrance campaign
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NIKE
- Debuted Air VaporMax 2021 with 40% recycled content
- Naomi Osaka’s second collection launched
- Closed all US operations to commemorate Juneteenth
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LOUIS VUITTON
- Showed Cruise 2022 at Axe Majeur near Paris
- BTS joined as brand ambassadors
- Worn by Amanda Gorman on US Vogue cover
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PRADA
- Opened over 30 Prada Outdoor pop-ups
- Formed Aura Blockchain Consortium with LVMH and Cartier
- Presented second edition of Sea Beyond with IOC-UNESCO
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BALENCIAGA
- Released Pride collection supporting The Trevor Project
- Unveiled latest Crocs collaboration
- Launched podcast to inaugurate official Spotify account
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MONCLER
- Announced 21% increase in revenue
- Appointed Gino Fisanotti Chief Brand Officer
- Launched latest Craig Green Genius collection based on idea of contrasts
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BOTTEGA VENETA
- 2nd edition of Issued By Bottega magazine released
- Reported 20% revenue growth
- Rappers Skepta, Slowthai and Little Simz fronted Wardrobe 02 collection
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SAINT LAURENT
- Romeo Beckham featured in F/W ‘21 campaign
- Reported 19% revenue growth
- Opened flagship store in Seoul
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VERSACE
- Launched Pride collection to support Born This Way Foundation
- Opened flagship store in Prague
- Worn by Ariana Grande on The Late Late Show
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FENDI
- Debuted Fendi Summer Vertigo line with artist Sarah Coleman
- Opened pop-up Fendi Caffès in Milan and Miami
- Launched new pet travel collection for dogs
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BURBERRY
- First luxury brand to pledge becoming Climate Positive by 2040
- Announced partnership with Blankos Block Party game
- Olympia bag campaign featured FKA twigs
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OFF-WHITE™
- Revealed latest Nike Dunk collaboration
- Opened stores in Paris and Ibiza
- Kid Cudi wore an Off-White dress on Saturday Night Live
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ALEXANDER MCQUEEN
- Unveiled F/W ‘21 collection, Anemones
- Dressed Viola Davis for the Oscars
- Launched new Curve bag
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VALENTINO
- Craig Green reworked Rockstud X sneakers
- Dressed Zendaya for the Oscars
- Pledged to go fur-free
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LOEWE
- Ran Loewe Weaves project reaffirming commitment to craft
- Announced 2021 Loewe Foundation Craft Prize
- Opened seasonal stores in Ibiza and St Tropez
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GIVENCHY
- Launched the 4G bag designed by Matthew M Williams
- Kendall Jenner and Bella Hadid featured in S/S '21 campaign
- Worn by Elon Musk on Saturday Night Live
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BALMAIN
- Netflix documentary Wonder Boy followed creative director Olivier Rousteing
- Launched Balmain Sneaker Hub
- Collaborated with Maluma on capsule collection
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JACQUEMUS
- Showed in-season La Montagne collection
- Launched summer capsule with MyTheresa
- Simon Porte Jacquemus announced his engagement on Instagram
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RICK OWENS
- Launched upcycled collection with Swampgod
- Revealed latest Birkenstock collaboration
- Dropped three new styles with Dr Martens
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